The menu may include appetizers, salad, sandwiches, seafood, chicken, pork, steak, beverages both alcoholic and non-alcoholic, desert, etc., reality is these are the indirect products, for restaurants, bars and nightclubs. Memories! that is the real product.
The customer's choice to utilize your establishment to record a date, birthday party, team function, prom night, family event, etc., results in a memory. It is the responsibility of the establishment to ensure that each customer has a memorable experience. Selling memories is a difficult proposition and each member of the staff must realize that a memory is subjective.
The moment the customer arrives in the parking lot the experience begins; Is the parking lot well landscaped, lit, clean; Is the front entrance attended with smiles and greetings; Are the restrooms clean, not just picked up but thoroughly clean; Is the establishment organized, prepared and operating efficiently? The small items matter! And the consumer notices them. The consumer wakes up the next day and they have two things to recall the experience at your establishment a receipt and a Memory!
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