In a recent survey of 850 executive's from brokers across the country, it was found that over 70% are confident or highly confident that the real estate market will improve over the next 12 months. In addition, 42% of these same executives listed recruiting as the biggest challenge over the same period.
| Survey question: How confident are you that the housing market will continue to improve in the next 12 months? | |
| Selections | Percentage of respondents |
| Confident |
64.6%
|
| Less than confident |
30.8%
|
| Highly confident |
6.2%
|
| Not confident at all |
1.5%
|
Survey question: What is your company's biggest business challenge?
| |
Selections
|
Percentage of respondents
|
Recruiting
| 42% |
Profitability
| 19% |
Competition
| 14% |
Source: Imprev Inc. "Thought Survey" conducted September 2012.
Previsite's solution includes an agent tool box, that provides an easy manipulation of the listing/virtual tour, to expand the social marketing of listings, beyond the broker's social accounts. Agent's insert their social account URL's, one time and the Previsite solution then pumps the virtual tour through the agents accounts, thus expanding the social influence of that respective listing. In addition, the tool box will publish the listing to Craigslist or a email-able, printable or mobile flyer by pushing a button.
- Outline of the Agent Tool Box.
Robert Gawel, broker/owner of Alexa Realty (Tampa/Clearwater/St. Pete, Fl market) stated, "the agent tool box is a fantastic tool for agents to use for business development and communication with current buyers/sellers, thus the recruitment potential is tremendous."
According to the US Department of Labor, employment of real estate sales agents is expected to grow 11 percent in the next 5 years, with agents in high demand are you using Technology to attract the best agent talent?
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