Real Estate Marketing on the Internet

EDUARDO MARQUES, VALIANT CAPITAL PARTNERS ANALYST STATES, “INTERNET WILL SHORTLY BECOME THE MAIN DESTINATION FOR REAL ESTATE ADVERTISING BUSINESS.”  VALIANT CAPITAL PARTNERS IS A $2.7 BILLION SAN FRANCISCO-BASED HEDGE FUND CREATED BY CHRISTOPHER HANSEN. ITS PORTFOLIO INCLUDES APPLE, GOOGLE AND FACEBOOK.

The internet has become the REALTOR‘s digital for sale sign.  Per The Digital House Hunt, a Joint Study from National Association of REALTORS® and Google,

• Home shoppers using search engines are actively engaged, raising their hands asking for more information or assistance.
• Real estate consumers who use the internet while researching a home are more likely to use multiple sources.
• REALTORS® using offline marketing and sales channels should incorporate digital to complement those efforts.

The study outlines every demographic group’s increasing use of the internet, internet searches and social media channels and its application to each housing segment.

With the digital for sale sign real estate is global, as proven by the National Association of REALTORS®.study 2012 Profile of International Home Buying Activity ,

• International Sales are 9 Percent of Total Residential Market.
• International Sales Grew in U.S. at 24 Percent in Past Year.
• International Sales–A Specialized Market, Facilitated by Language Skills, Cultural Awareness, and Visibility.

Previsite’s product and services provide the REALTORS® with the tolls and services necessary to meet today’s digital sales requirements.

SOCIAL MEDIA AGENT OFFERING: The package allows the agent to create video tour and publish their listings to Facebook, YouTube, Twitter, the agent website and share on other social sites including LinkedIn, Dailymotion, Delicious, Digg, Stumble Upon, Craigslist and more.   The agent simply input their Facebook, YouTube and Twitter social account URL’s into the offering for this syndication to occur.  All agents utilizing this Previsite Offering will be able to create their own tours and use all the features and services of the Previsite solution on a unlimited basis including but not limited to: floor plans, music and narration, local area maps, syndication to major portals, auto-post to social media sites, lead capture, and statistics.

The agent offering comes in two sizes
1-25 current active listings at $299.95 per year.
26-50 current active listings at $499.95 per year.

Enrollment is done via our store, here.

Social Media Broker/Company Offering: : The base package includes complete integration of the real estate companies: Website / Listings / IDX, Facebook, Twitter, YouTube, Video Tour.  Previsite will import 100% of Customer’s active listing inventory using different methods most suitable to the Customer (RETS, XML, Web service and ftp). Utilizing Previsite’s Rich Media Content conversion algorithms, Previsite will import those listings data into the latest Previsite viewer, animating still images.  The solution will automatically and daily drive the listings into Facebook, YouTube, Twitter, with additional options for Pinterest, Google plus and Unique URL.   The listings are key word enriched to increase SEO.  All of broker’s agents will be provided an agent tool box cascading the same tools to each agents social channels. 

For information on this product please contact previsitesales@previsite.com.

WorldPosting:  The unique solution “ WorldPosting ” allows your real estate listing to be seen by over 70 million potential buyers and investors with a global network of leading real estate portals.  Previsite will import, process and automatically distribute your listings across a wide range of property portals around the world. Listings are translated to the language specific to that respective portal location.

For information on this product please contact previsitesales@previsite.com.

Virtual Tour, our heritage product is used by tens of thousand agent/brokers and real estate companies world wide. Previsite has developed multiple panoramic viewer (JAVA, Flash, HTML5, etc..) in order to render the best experience for all customers. We also provide customization for Brokers, Franchises and Groups. Pricing for the Previsite VT is $199.95 per year.

Enrollment is done via our store, here.

Training on all products is provided by Previsite’s professional staff and  via webinar, video library & continued support through phone and email.

Brokers confident, but concerned about attracting agents.

In a recent survey of 850 executive's from brokers across the country, it was found that over 70% are confident or highly confident that the real estate market will improve over the next 12 months.  In addition, 42% of these same executives listed recruiting as the biggest challenge over the same period.

Survey question: How confident are you that the housing market will continue to improve in the next 12 months?
Selections	Percentage of respondents
Confident	64.6%
Less than confident	30.8%
Highly confident	6.2%
Not confident at all	1.5%

Survey question: What is your company's biggest business challenge?
Selections	Percentage of respondents
Recruiting	42%
Profitability	19%
Competition	14%

Source: Imprev Inc. "Thought Survey" conducted September 2012.

Previsite's solution includes an agent tool box, that provides an easy manipulation of the listing/virtual tour, to expand the social marketing of listings, beyond the broker's social accounts.  Agent's insert their social account URL's, one time and the Previsite solution then pumps the virtual tour through the agents accounts, thus expanding the social influence of that respective listing.  In addition, the tool box will publish the listing to Craigslist or a email-able, printable or mobile flyer by pushing a button.

Outline of the Agent Tool Box.

Robert Gawel, broker/owner of Alexa Realty (Tampa/Clearwater/St. Pete, Fl market) stated,  "the agent tool box is a fantastic tool for agents to use for business development and communication with current buyers/sellers, thus the recruitment potential is tremendous."

According to the US Department of Labor, employment of real estate sales agents is expected to grow 11 percent in the next 5 years, with agents in high demand are you using Technology to attract the best agent talent?